Praktisks seminārs “Jauno mediju stāstniecības darbnīca” is a practical seminar taking place on 13 November 2026 at Turaidas muzejrezervāts in Sigulda. From 13:00 to 16:00, the programme includes Jānis Buholcs’s lecture “Kā saprast sociālos medijus un kāpēc mēs tajos pazūdam” and the lecture-workshop “No viena attēla līdz stāstam: ģeneratīvais mākslīgais intelekts kultūras komunikācijā”. Participants will explore how social media works and how generative artificial intelligence can support cultural content creation, audience engagement, accessibility and interpretation. The workshop is intended for pupils and students, cultural, tourism and memory-institution staff and researchers, and anyone interested in digital content, storytelling and communication. The workshop is led by Story Hub. Registration is required.